Nudge: Improving Decisions about Health, Wealth, and Happiness

Richard Thaler & Cass Sunstein

[Image: Nudge: Improving Decisions about Health, Wealth, and Happiness]

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Authors: Richard H. Thaler & Cass R. Sunstein

Features: Bibliography, Dust Cover, Illustrated, Index, Maps, Table of Contents
Initial Print Run: 25000
Physical Info: 1.02" H x 9.38" L x 6.48" W (1.3 lbs) 293 pages
Carton Quantity: 28
Publisher: Yale University Press
US SRP: $ 26.00 US
Binding: Hardcover
Pub Date: April 2008

Additional Information
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Psychology | Social Psychology
LC Subjects:
- Choice (Psychology) - Consumer behavior
- Decision making - Economic aspects
- Economics - Psychological aspects
Dewey: 330.019
LCCN: 2007047528

Nudge: Improving Decisions about Health, Wealth, and Happiness Richard Thaler & Cass Sunstein
	Item#	Binding	isbn 10	Price
	9780300122237	Hardcover	0300122233	17.95
haler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives.

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